Consumer behavior of micromax
Consumer behavior is all about the way people buy and use products and services understanding consumer behavior can help you be. The paper deals with the results of the primary research which purpose was to examine the impact of brand on influencing consumers to purchase a product. International journal of academic research in business and social sciences august 2014, vol 4, no 8 issn: 2222-6990 139 wwwhrmarscom subculture.
Consumer behavior characteristics in fast fashion tina yinyin wang supervisor lisbeth svengren holm thesis for the fulfillment of the master of fashion management. Micromax also sells data cards to service providers in india on july 28, 2011, micromax has withdrawn its 466 billion rupees (about $106 million) initial. 67 theoretical background offline and online consumer decision-making process the process of making decision are very similar whether the consumer is offline or online. Factors affecting branding in relation to consumer behavior: a case study of micromax company in metro city jabalpur author dr ms ashu jain assistant.
Consumer equilibrium is a situation when a consumer derives maximum satisfaction from the given resources aim of a consumer = deriving maximum satisfaction from. Consumer behavior read the latest research on what motivates people to buy, how brand names affect the brain, mindless autopilot through decision-making and more. Hst’s master in market research and consumer behavior combines customer psychology with research methods applied to real-life business contexts view more. The latest tweets from micromax india (@micromax_mobile) this is the official twitter account of micromax mobile india.
Consumer behaviour deals with various stages that a consumer goes through before purchasing any product or service lets understand the concept in. Micromax is an indian consumer electronics company headquartered in gurgaon, haryana it was established as an it software company operating in the. Consumer lifestyles in germany: german society is characterised by its affluence, its growing army of singletons, an ageing demographic and a growing. Peighambari et al 3 the first decision made by each reviewer was whether the article dealt with consumer behavior hence, in the initial phase.
11 consumer behaviour & consumer decision making consumer decision making has long been of interest to researchers beginning about 300 years ago early economists,. Dear sir i have bought micromax canvas 5 lite q462 (brown) from amazon (seller himanshi traders ) on 23rd may 2018 i received my order by 29th may. Factors affecting consumer buying behavior of mobile phone devices mesay sata school of management and accounting hawassa university,ethiopia.
European commission influences on consumer behaviour: policy implications beyond nudging april 2014 3 table of contents 1 introduction. Most every business wants to know how consumers tick in this lesson, you'll learn about consumer buying behavior, including the standard model. Consumer buying behaviours: 4 important types of consumer buying behaviours consumer decision-making varies with.
Analysis of research in consumer behavior of automobile passenger car customer vikram shende senior manager – programme management,. Check out our new infographic titled, online consumer shopping habits and behavior to know more about buying habits of online consumers and latest online. Models of consumer behaviour problem presented by shail patel and antoine schlijper unilever corporate research problem statement.
Aims & scope journal of consumer marketing (jcm) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how. Consumer behavior global edition leon g schiffman j donald kennedy chair in marketing and e-commerce peter j tobin college of. Consumers behavior consumer behavior refers to the processes consumers go through, and reactions they have towards products or services (dowhan, 2013.